There are over 480,000 reports of child
abuse each year in Australia*.

There are more children and young people who are living with trauma resulting from abuse and neglect in their lives than we can manage.


Australian Childhood Foundation has been announced VRC’s Pin & Win charity partner for 2022 and 2023. With your help in this partnership, we will be able to provide specialist support to more children and families who need it the most.

Pin & Win is VRC’s major annual fundraising program, an initiative established in 1995 to give charities the platform to raise funds through the sale of Lexus Melbourne Cup souvenir pins.

Souvenir pins are on sale from September 2022 up until the end of the Spring Racing Carnival on 5 November 2022 with all profits going directly to support our work.

Purchasing a pin also enters the individual into the draw to win a Lexus plus additional great prizes.


*Source: Still Unseen and Ignored, Australian Childhood Foundation

Donation tin for big love light

Become a volunteer

We are recruiting event day volunteers to help sell pins at various Flemington events throughout the Melbourne Cup Carnival.

Pin & Win presents a significant opportunity to raise awareness in the community about the importance of prioritising children’s safety and wellbeing.

About funds raised

Funds raised will go towards our National Trauma Recovery Program.

The program supports children and young people through specialist care and extends support to the important people that form circles of care around them.

To learn more about our work visit the link below.

child with therapy doll

pin from VRC 2021

Where to buy

Pins will be sold by volunteers at Flemington race days.

They will also be available for purchase online, at various Flemington events throughout the Melbourne Cup Carnival, and through retail partner in-store displays.