In 2023, Target Australia raised over $325,000 for Australian Childhood Foundation, driven by seasonal product partnerships at Easter, Mother’s Day and Christmas.  

During the 2023 Christmas period, Target Australia supported the Foundation through a seasonal campaign, raising funds for the Bringing Up Great Kids program. 

A generous $2 from every purchase of festive, family matching Christmas pyjamas went directly to supporting children, parents and caregivers across Australia with activities and tools to build positive and nurturing relationships with their children. Target also offered Christmas tote bags and Santa sacks as part of the campaign, making it easy for everyone to take part and contribute to the cause in various ways. 

The campaign served as a heartwarming reminder that small actions, like buying a pair of pyjamas, can collectively make a big difference to the lives of those in need. 

The Foundation and Target Australia will continue to join forces in supporting at-risk families in developing mindful and reflective approaches when caring for children and young people. 

Find out more on our website.